Backlog
2Under consideration
Adaptive Variant & Audience Targeting
I’d love for Optibase to automatically show each visitor the page version that’s most likely to work for them based on its learnings. It could use information from the site (pages they visit, clicks, referrals, etc) previous tests, and from our CRM (audience segment, lifecycle stage, engagement, industry, etc.) to pick the most effective variants for that person, even when dozens of multiple variants are being tested at the same time. Over time, it would keep learning what works for each audience type and improving so the right visitors see the right experience automatically, without our team needing to manually adjust traffic or switch the variants. I think of it more as continuous optimisation tbh. It would also be great if the system could send results back into the CRM so teams can see which segments respond best to what variants and refine targeting back into Optibase. Ai suggestions of new test ideas based on historical performance and collective insights from the platform too would be amazing and help us spot new test opportunities. We would love to test something like this on our high traffic and PPC pages. Hope this is something we can see in the near future as I love your tool and this would be a huge win! 😃
Quick Data Export per test
Hey, Right now the export feature exists in Settings Exports, and the data has to be exported separately. Normally, as a user, I would want on the Test itself, to be able to select the dates, and Export the data of the test with one click. This includes mainly users and conversions. Optionally more data like bounce rate, maybe in the future some form of statistical confidence calculations.
Next up
Committed and queued
No Next up issues
In Progress
4Actively being built
Conditional Triggers
Better control over when a “view” is triggered. If my A/B test is on a multi step form, it would track everyone who goes to the first step is ith the current setup. But I want to see the difference between steps to optimize. Examples would be triggering: On click Element scroll into view (good for testing things on lower portions of pages) On page load (default right now) This would provide us with enhanced and focused data rather than having to sift through to find the real info we care about.
Manage Notification Preferences
As a user of Optibase, I want to control what types of notifications I receive, so that I only get relevant alerts and can avoid notification fatigue from tests I don’t care about or marketing emails I didn’t opt into.
AI-Powered Results Summaries
As a busy marketer or CRO specialist, I want AI-generated summaries of the test results, so that I can quickly understand what happened, what worked, and what decisions I should make — without needing to interpret charts or stats manually.
View Connected Webflow Objects in Webflow app
I want a quick way to see and access the specific Webflow objects connected to variants and conversions. I know have to remember where they are connected to.
Done
Recently shipped
No Done issues