Adaptive Variant & Audience Targeting

I’d love for Optibase to automatically show each visitor the page version that’s most likely to work for them based on its learnings. It could use information from the site (pages they visit, clicks, referrals, etc) previous tests, and from our CRM (audience segment, lifecycle stage, engagement, industry, etc.) to pick the most effective variants for that person, even when dozens of multiple variants are being tested at the same time. Over time, it would keep learning what works for each audience type and improving so the right visitors see the right experience automatically, without our team needing to manually adjust traffic or switch the variants. I think of it more as continuous optimisation tbh.

It would also be great if the system could send results back into the CRM so teams can see which segments respond best to what variants and refine targeting back into Optibase. Ai suggestions of new test ideas based on historical performance and collective insights from the platform too would be amazing and help us spot new test opportunities. We would love to test something like this on our high traffic and PPC pages.

Hope this is something we can see in the near future as I love your tool and this would be a huge win! 😃